25
Oct
25
Oct
Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework
“Never solve a product problem with marketing. Screaming louder is not going to help your case very much. Make sure you have something to say before you say anything at all.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) What if you cut your budget 60 percent but achieved four times the profit? In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment. He challenges…
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25
Oct
A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]
Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs
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25
Oct
Responsive Display Ads Are Replacing Legacy Display Ads: Here’s What That Means
If you’re a Google advertiser, you probably received an email from the search giant in your inbox yesterday afternoon. The message? Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. What does this change mean for display advertisers? Let’s dig in. What are responsive display ads? Debuted in 2016, responsive display ads were originally introduced as an alternative to text ads on the display network. They’ve since (as of…
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25
Oct
Marketing Smarts Podcast Interview – The Self-Reliant Entrepreneur
Marketing Smarts Podcast Interview – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing Author and marketing expert John Jantsch discusses his latest book, The Self-Reliant Entrepreneur, on the Marketing Smarts podcast with host Kerry O’Shea Gorgone. Jantsch shares what he means when he talks about self-reliance, and why he thinks that self-reliance is important for anyone (not just entrepreneurs!). From listening to your inner voice to seeing your life as…
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25
Oct
Gretchen Rubin Interviews John Jantsch – The Self-Reliant Entrepreneur
Gretchen Rubin Interviews John Jantsch – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch is the author of several books including his latest, The Self-Reliant Entrepreneur. He sits down with author and happiness expert Gretchen Rubin to discuss finding happiness and productivity within an entrepreneurial life. Jantsch started his own marketing firm over 30 years ago, so he has a lot of entrepreneurial experience. In his latest book,…
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