09 Jun

Successful Remote Work Through Asynchronous Management

Marketing0 Comments

Successful Remote Work Through Asynchronous Management written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liam Martin In this episode of the Duct Tape Marketing Podcast, I interview Liam Martin. He is the co-founder of Time Doctor and has been working remotely for over 20 years; working with thousands of companies looking to adopt a remote working model. Liam is incredibly passionate about understanding how organizations can unlock remote work to…

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08 Jun

Does Google Ads Impression Share Still Matter in 2023? (+What to Do About It)

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If a tree falls in the woods, and no one hears it, did it actually happen? More importantly, if your ad could have been shown to your audience but didn’t, wouldn’t you like to know about it? Luckily, you can know how often your ads show (or don’t show) to your audience—thanks to a metric known as impression share. While it’s one thing to build out your Google Ads campaigns, it’s another to know they’re…

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08 Jun

How Employee Experience Shapes Brand Perception

Marketing0 Comments

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast, I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500.…

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07 Jun

The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads

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More advertisers than ever rely on Facebook to promote their products and services to their customers. Over 10 million businesses advertise on Facebook and Instagram, and that number has nearly tripled over the past seven years. Some veterans of Facebook advertising remember a time when costs on Facebook were cheap and ROI was unlimited. While Facebook advertising is still a really worthwhile investment for most businesses, the constant influx of new advertisers is pushing costs…

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06 Jun

How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively

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As a co-author of the book “Becoming Artificial: A Philosophical Exploration Into Artificial Intelligence and What It Means to Be Human,” I have been pondering the topic of artificial intelligence for a significant amount of time, even before ChatGPT became a household term. Our book delves into the evolution of AI, from being considered pure fantasy to becoming a serious topic of debate for policymakers and an increasingly displaced workforce. The past two decades have…

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04 Jun

Weekend Favs June 3

Marketing, Tools0 Comments

Weekend Favs June 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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02 Jun

The 7 Myths To Follow Your Creative Pursuits

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The 7 Myths To Follow Your Creative Pursuits written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kate Volman In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow.  Her new book Do What You Love: A…

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