02 Jun

Strategies For Successful Product Launches

Marketing0 Comments

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. Her new book…

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31 May

How Will ChatGPT & AI Impact PPC? 6 Expert Predictions

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After decades of science fiction novels, films, and serialized Twilight Zone derivatives, the rapid onset and development of artificial intelligence has finally come to fruition. No matter where you go on the internet these days, you will quickly become bombarded by the reality that not only has AI already become a valuable tool for mankind, but its long-term implications and rapid trajectory leave a multitude of concerns on our horizon. There are technophiles who champion…

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28 May

Weekend Favs May 27

Marketing, Tools0 Comments

Weekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…

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27 May

6 Absolute Best Strategies to Grow Your Digital Marketing Agency in 2023

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Whether you are an already established agency or you are just getting started, there is always room to try new strategies in an effort to grow your business, your team, and your client roster. Read on to learn how to learn how to acquire new leads to fill your funnel and convert into clients, methods of sourcing and acquiring new talent to add to your team, and the reasons and ways you can focus on specialization.…

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27 May

The Power Of Digital Strategy In The Digital Age

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The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.  His…

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25 May

Building A Strong Social Media Strategy For Business Growth

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Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s…

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24 May

Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss

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AI was the name of the game at Google Marketing Live 2023, with the majority of Google’s updates and announcements centering on how AI-powered tools can help businesses drive better results, connect with their customers, and deliver the right message at the right time. Google broke its presentation into three C’s: Customer connection, creative, and confidence, with examples of how its new tools and features (backed by AI) can help businesses in each of those…

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