Increase Customer Engagement
Weekend Favs May 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took…
Read MoreWant to make a marketer nervous? Tell them there are big changes coming to Google search pages. So you might be wringing your hands a little since Google recently announced their AI-powered Search Generative Experience (SGE) is coming to shake up SERPs. You’re probably asking lots of questions: Will AI-generated responses reduce site clicks? How will search ads perform on SGE pages? We don’t have all the answers yet; SGE will be an opt-in experiment…
Read MoreHow To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Russ also consults and trains employees of companies through his Digital…
Read MoreThe Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise. However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional…
Read MoreRedefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business. Also, they are investors, startup advisors, and co-founders of Agency18, a firm that…
Read MoreWith over six years of experience as a performance specialist at Google Canada, I’ve witnessed firsthand how setting up retargeting campaigns can revolutionize businesses, especially in the retail industry. Among the various retargeting techniques available, dynamic remarketing stands out as an effective way to target potential customers who have shown interest in your products but haven’t made a purchase yet. Here, I’ll be sharing best practices for implementing dynamic remarketing for retail businesses. By following…
Read MoreIt’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. But how do you know your search campaigns are optimized to their fullest capacity? When you have advertising money on the line, you need to have confidence that your campaigns are performing at a rate that’s viable for your…
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