So: you want to write a blog post. Allow me to be the first to congratulate you. Writing may be one of the biggest boondoggles on the planet. It’s fun, can be cathartic, and when done well/correctly, it can pay some serious dividends for you, and for your business. How do I know? I’ve penned a few blog posts in my day. Some of them get tens of thousands of reads each month (humblebrag). I…

June. School is out. No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important to step out of your comfort zone and add some color and authenticity to your communication. And thankfully, June has tons of great…

If you’ve been hiding under a rock for the past six months, allow me to be the first to tell you: ChatGPT has changed the world as we know it. ChatGPT is an AI language model developed by OpenAI that is designed to simulate human-like conversation and can generate responses to a wide range of topics and questions. As you might imagine, a system with that kind of intelligence has already shown value in a…