Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs

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Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. The latest Buzzfeed Quiz offering, an even more interactive. If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. Here are 10 examples of interactive content…

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If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool merch. I’m a sucker for the vintage jewelry and needlepoint from Etsy sellers. Etsy shops have exploded during the pandemic,…

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To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. But in order to get those sentences or that extra star, you need to ask your customers for reviews. Asking for reviews can feel awkward or self-serving, but…

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Business buyers are inundated with pitches and content, most of which isn’t relevant to them. That’s good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. Read the full article at MarketingProfs

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Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a leading social platform for users of all ages eventually turning into a valuable tool for marketers? Now, Snapchat has are over 229 million daily users, and lands on the list of the top 10 most popular apps worldwide with over…

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Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. With so many businesses pivoting their products and services due…

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