Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty? Read the full article at MarketingProfs

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Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger connections between brands and their target audiences as they leave less to the imagination, better tell your story, share your message, and captivate users across various platforms in…

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Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read the full article at MarketingProfs

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Webinars are a great way to inform and engage your audience. Not only will you be able to generate new leads, but you will also be given a platform to build upon established relationships.  According to ON24, “76% of marketers say webinars allow them to drive more leads” and  “75% agree that webinars help them to extend their brand reach,” so leveraging webinars can really help boost your success. All the webinar benefits covered in ON24’s report.…

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Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses. One of the popular features Instagram offers—which gained a great deal of attention from its initial release and is now used by 500 million…

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Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs

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Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it’s coming from and in what format? If not, it’s time to start making some important changes. Read the full article at MarketingProfs

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