Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience.  In this article, I’ve rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to start improving your own engagement right away. Here are 10 hacks for improving your social media engagement in 2020: Private…

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Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Read the full article at MarketingProfs

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Content marketing has matured to a point where you need at least some automation. But if you aren’t careful, you’ll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips. Read the full article at MarketingProfs

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Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here’s practical advice for doing that. Read the full article at MarketingProfs

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As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take action on whatever you’re offering when the time is right. Just as a successful email marketing strategy has many different components, writing a solid promotional email has many moving parts. In this guide, we’ll cover everything you…

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The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them as individuals and provide relevant offers and recommendations. So whether you’re running a large B2B-SaaS company that helps with business intelligence and data analysis or…

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Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m going to give some tips for the types of videos you can use in your ads, then run through campaign creation and getting the most…

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