Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. Read the full article at MarketingProfs

Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right. Read the full article at MarketingProfs

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs

If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let me tell you: This platform is addictive in all the right ways. Not only is there something for everyone (dance Tiktok, activist TikTok, beauty TikTok, beans TikTok), you will inevitably learn new skills and songs. Oh, the songs! It’s also basically a free comedy show for as long as you can swipe—or until you get…

It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out of these campaigns as possible. [embedded content] Today, I want to go over three key workarounds that you can use…

Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your ads can be served directly to your prospects in their newsfeeds, messages, and sidebars. However, Facebook ad campaigns can get…