There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results. Read the full article at MarketingProfs

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As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to make it through the COVID-19 pandemic. If you are a freelance marketer or work at an agency, read on to learn strategies for retaining clients and…

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While there is a breadth of online resources available to small businesses during the COVID-19 pandemic, it can be hard to sift through everything. We’ve come up with a simple guide, organized by seven common COVID-19 objectives, including: Ensuring safety Communicating with customers Updating your listings Adjusting your marketing and ad campaigns Managing finances Working remotely, and Making sense of it all Every business is different, so this is not a prioritized plan of action…

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Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there’s barely any room on the first page of engine results. Sometimes, the “top” organic result actually ends up at the bottom of the page. Here’s how marketers can … Read the full article at MarketingProfs

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We’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering from reduced demand or forced to close entirely. Simultaneously, consumers are relying more and more on ecommerce to purchase the goods they need to survive. Via Inc. You may be a small business owner that relied on foot traffic and store sales only, and now you’ve got to…

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Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory. Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer—or worse: cringeworthy—you run the risk of throwing revenue out the window. Via The Verge. We don’t want that. So, to help you maximize the attractiveness of your fledgling Instagram profile, we’ve assembled the 24 best Instagram…

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Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. Read the full article at MarketingProfs

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