Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an account manager, it is your responsibility to decide if a particular strategy or channel is working and if not, to…

Read More

It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of the game are constantly changing, how are you supposed to put together a winning strategy? Ranking well on Google is pretty powerful. Via SparkToro. Here’s the good news:…

Read More

Instagram is great for users, as it’s a place to keep up with friends, get an inside look at the life of celebs, and get inspiration for delicious recipes, clothing, home decor—almost anything. That’s exactly why it’s also great for advertisers. Because, well, it’s where the audience is. The possibilities on Instagram for brands and users are endless. You can run awareness ads, display your products or features for your followers, and inspire action with…

Read More

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier. Spoiler: The addition of video assets is one of my favorite new features. Here are my top five favorite new Display Network features you may or may not have noticed—either way, you’ll…

Read More

Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video, here are seven tips to help you build a solid video marketing campaign. Read the full article at MarketingProfs

Read More

There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s a quick look inside some of the goings-on that have been keeping us busy and excited in the past several weeks… (Big thanks to Kyle Cardoza and Ceillie Clark-Keane for co-writing this post!) WordStream hosts our biannual Customer Insight Roundtable Early this month, a group of twelve WordStream customers…

Read More