Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure you’re making the most of your ad spend. And a big part of regular ad optimization is testing your ads, usually through A/B testing and ad rotation. But you…

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There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions. Then there are businesses that base their marketing strategy on research relevant to their business. Out of all businesses that operate online, only 55% are confident they understand the customer journey. What can a business achieve with the marketing campaign if the executives don’t understand their customers and how they…

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If you’re an owner of a paid marketing agency or you work for one, you’re more than familiar with the constant balancing act of scheduling your time. Between calls, reporting check-ins, and frequent email exchanges with clients, it’s safe to assume that you have a lot on your plate. Every account manager schedules their time differently, but everyone’s priority list can get convoluted sometimes. Deciding which accounts to dedicate your immediate attention to can be…

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Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. Read the full article at MarketingProfs

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Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now synonymous with “search for something online.” But Bing is a different story. Since launching 10 years ago, saying it hasn’t attracted the same attention is an…

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Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any remarketing ads—they come from off-the-charts impressive remarketing ad campaigns. In this guide, we’ve rounded up nice of the best remarketing ads on the internet. For each ad, we break down what makes it so effective—-so that you can get…

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