Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. Read the full article at MarketingProfs

Read More

Making a compelling and high-converting landing page might sound simple, but every marketer knows far too well how challenging this can be. WordStream found that 80% of traffic goes to just the top 10% of landing pages. So now you introduce the element that your company is a startup, and now you have even more odds working against you—I mean, we all probably know that 90% of startups fail. But take a deep breath now!…

Read More

To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs

Read More

Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a new marketer, or even for those who don’t visit Facebook’s Business Manager regularly, this platform can get overwhelming pretty quickly. Just selecting your industry can be overwhelming! To help alleviate…

Read More

For the first time since I was four years old, September doesn’t mean back-to-school season for yours truly. Gone (for now) are my days of pens, pencils, notebooks, and fluffernutters. (Well, I guess there’s nothing really stopping me from continuing to eat fluffernutters for lunch—concerns about my “outward appearance” and “life expectancy” notwithstanding.) But just because WordStream Customer Success Specialist Lauren Gentile and I are no longer students, doesn’t mean we don’t like to get…

Read More

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs

Read More

Sometimes a successful paid media campaign requires the “less is more” approach. Negative audiences can help guide just the right users down the funnel. Negative audiences can also help keep the completely unwanted traffic from seeing your ads. The perfect combination of targeting plus exclusions may give you both the cost per acquisition and the customer lifetime value you are looking to hit. Now, I know what you are probably thinking: “We already know about…

Read More