The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers. Via the US Department of Commerce. But there are plenty of levers to pull so you can get more out of your ecommerce digital…

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Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments, Facebook’s decision to update their political ad policies, and more! Google debuts smart bidding seasonality adjustments In an effort to give you more control when you anticipate a temporary increase in conversion rates, Google has decided to roll out smart bidding seasonality adjustments for search and display campaigns. Once you’ve submitted…

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Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay for traffic that they would have otherwise gotten for free via the organic results. (Free in the sense that you…

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Video has quickly become one of the most popular types of online content. This infographic goes into detail why that’s the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. Read the full article at MarketingProfs

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What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. Read the full article at MarketingProfs

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By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here’s how Agile approaches can help you find the balance between quality and quantity. Read the full article at MarketingProfs

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While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing manager at hygiene services provider PHS Group, that’s because it “bleeds emotion [and] tells the full story with all the context you need in one sentence.” See how much you can do with just a single sentence? Like this six-word story,…

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