Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a responsive, mobile-friendly design were okay. Those without might not be. Image Source Organic search on mobile devices exceeded half of all searches for the first quarter of 2019, with a 6.32% increase in click-through rate, or CTR, for mobile websites ranking in the…

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Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing around, but everyone needs to find a good dentist. (Anyone who has experienced true tooth pain knows exactly how important this is.) But how do you market your dentist office to make sure you stand out from the…

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Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs

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I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York Times best-selling author and already had a bunch of traffic―by 600% can’t be true, right? I certainly didn’t think it could be several years ago. Back then, I was frantically trying every SEO technique known to man in hopes that I’d finally find…

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Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some context and going into the details of what’s happening to your keywords, we’ll share the perspectives of WordStream experts as…

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Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your business? It’s even harder for small businesses that have to compete against larger companies with bigger budgets. [embedded content] Or insanely large budgets. If you’re unsure which ads work best for you, you’re at the right place. With digital media, there’s a…

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