Considering the circumstances you’ve found yourself in, I think it’s probably best that—contrary to my typical style—I keep this introduction short and sweet. Your Google ads aren’t showing. That’s alarming, to say the least. If you’re not seeing your ads on Google search, this might not be reason for alarm: You should only use the Ad Preview tool to check for your ad. But if they’re not showing in the Ad Preview tool? That’s a…

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We all like to think that we know what’s going to happen in the future, right? A newly married couple socks away as much money as they can because they think kids will come into the picture at some point. A recent college grad moves thousands of miles to a new city because she thinks the local job market will stay hot for a while. I buy a staggering quantity of chocolate chip Eggo waffles…

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MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. Read the full article at MarketingProfs

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Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. Read the full article at MarketingProfs

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According to a recent BrandZ report, Amazon is now the most valuable brand in the world—beating both Apple and Google to take the top spot. Image Source While there are a lot of keys to Amazon’s success, a core reason behind its massive and continued success is its focus on user experience, or UX. While most of Amazon’s approach to ecommerce UX appears to be simple on the surface, they follow principles that are backed…

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The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were terrified and looked as if they’d seen a ghost! When I asked what was wrong, he handed me the following ransom note that was under the windshield on their van: I…

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Welcome back to the online advertising news round-up! The second half of July 2019 has been a busy one as far as marketers are concerned. We’ve got eight stories for you today: Facebook shrinking ads in the mobile News Feed, Google ramping up enforcement of their software advertising policies, LinkedIn launching new campaign objectives, and more. 1. Facebook shrinks mobile News Feed ads Heads up, Facebook advertisers: As of August 19, 2019, your News Feed…

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