Looking for new ways to drive more conversions for your business? Of course—always! Keeping an eye out for new ways to drive conversions, probably. To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m going to show you how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your…

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You’ve likely sat through dozens of terrible presentations–and you’re right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations. Read the full article at MarketingProfs

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Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right? [embedded content] The problem is that it’s also an insanely expensive way to put your offer in front of your target audience. While most viewers expect and even enjoy the commercials during the Super…

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WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Ben Bernard. As a senior specialist on the Customer Success team, Ben works with clients on all things paid search. He…

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Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs

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Imagine this: You have a nice ecommerce store with your digital marketing efforts focusing on bring in new leads. Your website has clear calls to action with the occasional promotions to draw in new customers. You have active social media accounts that promote your brand story and latest products. You monitor your lead generation and conversion rates, optimizing for new customers to make a purchase. You do all this so you can maximize your sales.…

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Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can’t just bolt on a creative team and expect miracles. Check out the infographic to learn more. Read the full article at MarketingProfs

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