💀 Don’t ask for whom the bell tools, keyword match types…it tolls for thee. 🪦 Okay so that may be a little dramatic, but with Halloween right around the corner, it felt right. Keyword match types are still here and kicking. …for now… Why “for now”? Because just yesterday, some advertisers began seeing a new beta feature in Google Ads that basically allows you to turn on broad keywords (and turn off keyword match types)…

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Considering that most people need to engage with a brand around 7 times before becoming a customer, it’s important that your content gets in front of them as often as possible. But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic it deserves, there’s a good chance your internal linking strategy isn’t being handled as effectively as it could be. Pillar pages are the solution to that problem. They’re…

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The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns and has been getting a lot of love in account recommendations. If you’re in ecommerce, conversion value is nothing new—revenue tracking is at the heart of successful shopping campaigns. However, if you’re in a services…

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TikTok has come a long way from its origins as a cute lip-syncing app with a cult Gen Z following. The short-form video sharing platform now has around three-quarters of a billion active users worldwide. And if you’re at all familiar with the app, you’ve probably heard a lot about the For You Page (FYP). Considered the “holy grail” of success on the app, getting featured on the FYP can present many benefits for your…

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We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How do we understand our tastes, likes, or dislikes? By trying new things, of course! But some things are better sampled than others. Sampling every type of Google ad, for example, would not be the best use of your budget. That’s why we’ve broken down every…

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I have moved way more times, way more recently than I’d care to relive—but each time, having a knowledgeable, trusted real estate agent made each process less stressful and overwhelming. Even when I received word-of-mouth referrals, I went online to double-check. I read profiles, sifted through reviews, and, of course, browsed websites. And not only did I make some quick judgments based on the design, but I also know I’m not alone: It takes 0.05…

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PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs. That’s why writing exceptional ad copy is the most important thing you can spend your time on in paid search. Soo…what is exceptional ad copy? It’s copy that doesn’t just follow best practices, but also pays attention…

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