If you want to be successful in business, then you need to know where every dollar goes. It’s not enough to have a rough idea—it needs to be on paper. That’s where a business budget comes in. But according to a study by Clutch, 46% of small businesses don’t have a declared budget. That’s almost half 😮. Budgeting can be intimidating, but don’t worry—you don’t need a financial or accounting background to create a small…

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Facebook advertising may have been hit hardest by Apple’s privacy updates, but it is by no means losing its effectiveness. In fact, according to Sprout Social, Facebook’s ad revenue grew 56% in 2021 alone, and according to Statista, there are 10 million active advertising accounts. That’s 150 football stadiums’ worth of Facebook advertisers. So: Facebook ads are still strong, and Facebook advertisers are a plenty—which means you need to know how to optimize your Facebook…

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Marketers and business owners are constantly looking for ways to interact with their audience. With more than 1.4 million monthly active users (Source: Statista), Instagram offers serious potential for building your brand. But you need more than just an account and an audience to experience the full potential of this platform. You need engagement. Comments, shares, likes, saves, and other actions that show your content resonates with your audience. In this post, we’re going to…

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When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target audiences in Search, Display, Discovery, Video, and Shopping campaigns. (Performance Max campaigns use “audience signals,” which is for another post!)…

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B2B website design requires a careful approach. A B2B buyer is nowhere as impulsive as a B2C buyer. They take their time to do extensive research before investing in any new product, and in some cases, multiple stakeholders are involved in the decision process. Just take Gartner’s illustration of the B2B buying journey: The point? Your website needs to be meticulously designed to meet their unique expectations and careful calculations. Fortunately, you can achieve that…

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Houston (and by Houston, I mean businesses), we have a problem: According to Salesforce, 68% of customers expect brands to understand their unique needs and expectations, but only 39% of customers feel that brands actually do this. This is 🆖 (not good). So how do you make sure you’re actually being customer-centric? Enter the customer journey map: A powerful tool to help you fully understand your customers so you can establish a meaningful connections, improve…

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Yesterday, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post. Enlarge image | View the Twitter thread. The four updates are as follows: Ad extensions are now called assets. [Legacy] extensions easier to create and preview. Combinations report to show [legacy] extension performance. New assets report to show individual asset performance. Read on to…

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