What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers are content to reach an average click-through rate and leave it at that. If that’s you, you can just look at our search ad benchmarks chart below and exit the post. If, however, you want to achieve optimal performance with your Google Ads…

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October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags. The point is, there are so many opportunities for creative and meaningful marketing that will help you to authenticate your brand voice and stand out. And we’re covering all of them in this post—creative…

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If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,” and “this policy change may affect your account.” What does it all mean? What is a disallowed ad experience and how can you know if you have any? I dove into the deets on this to supply you with everything you need to know. (Don’t…

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425,698. That’s the number of new businesses registered in the United States in July alone. With more options for consumers to pick from, converting leads is becoming more difficult, especially for B2B sales teams. To make matters worse, sales reps keep repeating the same B2B sales mistakes without even knowing them. To help you nurture more leads and close more deals, here are nine simple but powerful B2B sales strategies that you can (and should)…

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It was well over 10 years ago that I got my first job in paid advertising. I was fresh out of college and applied for a job as an “online marketing assistant.” On my first day, they sat me down in front of Google AdWords Editor (yes, it was still called AdWords then) and I was on my way. I have learned quite a number of things since then and some of them really could…

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Have you ever gotten one of those accidental haircuts where you can’t tell if you look chic and edgy or completely insane? Then you ask three friends and you get three really different answers? Asking when’s the best time to post on Facebook is kind of like that. There are countless studies based on different criteria like engagement data, expert opinions, and more. So how do you get a clear answer for your business? In this…

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If you follow any PPC news, you’ve likely read about Google’s new out-of-home offering through Google Display & Video 360. You’ve probably also wondered if this has any impact on your Display or video ads…or maybe even what out-of-home advertising is to begin with.  Long story short, this probably doesn’t apply to you if you’re a small business, but it’s still good information to know. Read on to get the details. Google’s new out-of-home offering,…

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