So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. Luckily, I’ll be answering all of that and more in this one easy breakdown. No matter if you’re looking to reset tracking for a current account or…

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Facebook is a viable ad network for most advertisers, supporting ecommerce and lead gen businesses alike and helping both B2B and B2C own their customer journey. But between increasing pressure from privacy compliance and updates forcing more conversion modeling, the targeting options from the early days just aren’t there anymore. We can’t rely purely on native audiences like we once could. This leaves us with two options: Own that there will be more waste in…

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​​I’m overdue for a dentist appointment. Worse, I need to find a new dentist. Long story short: I’ve spent a lot of time looking through dentist websites over the last two weeks, and truth be told, I’d be lying if I denied being one of the 94% of people whose first impression is design-related. While I’ve been Googling ranking lists and skimming websites, I’ve noticed some of the same elements making me want to learn…

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They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School…. So in this post, I’m going to equip you with over 50 unique ways to…

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In the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality. With search ads? Not so much. There are no images to set the tone (image extensions don’t count), everyone gets the same 90 characters of blue text, and the words you use directly impact your Quality…

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Remember when you were a kid and bowling was fun? That’s because you had the bumper lanes. All you had to do was pitch the ball down the lane and watch. The ball was pretty much guaranteed to hit at least one pin; it was just a matter of which one and how many. Fast forward to your adult days and the ball is going into the gutter left and right. Switch over to your…

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Next time you think you’ve had a long work week, I invite you to flash back to the late 1800s, when the average American worked 12-hour days and 7-day weeks in super-harsh conditions. Chart source Thanks to the labor movement, Labor Day became a national holiday in 1894 and it’s gotten a lot easier since then—so much so that your main problem this Labor Day weekend is how to caption your Instagram posts. Well that…

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