Content is a must have for any business marketing strategy. It serves to educate your audience on your products and services, distinguish your brand voice, and even more importantly, get your audience into your funnel in the first place. In fact, according to Marketo, lead generation is the top goal for 80% of content marketers. So how do you generate leads with content? There are a number of ways, but gating content is one of…

Read More

Where’s the first place people go when they need an answer, idea, product, or service? Not to the Yellow Pages. Not into town. Not even to family and friends at this point. They go to the Goog. And most of them do not go past the first page of results. And it is for this reason that SEO, or search engine optimization, is a multi-billion dollar industry. SEO is the practice of getting a website…

Read More

Is 30 seconds a long time? Depends on the situation. If you’re being asked to sprint as hard as you can for 30 seconds, or skip rope on rollerskates for 30 seconds… …this can feel like an eternity. But if you’re given 30 seconds to pitch your business—something you have poured your heart and soul into and that offers so many great benefits to customers—well this is not nearly enough time. But that’s all you…

Read More

Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in the spotlight. You’ve got to get it just right. To spare you the struggle, I’ve come up with 17 happy Labor Day message and greeting templates you can use for your customers, employees, and general…

Read More

Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. That’s where your business mission statement comes in. This powerful blurb describes the essence of your company and gives customers and employees a clear…

Read More

With Gen Z becoming a force to be reckoned with among consumers, brands must rise up to their expectations. And let me tell you, they are pretty high, which is no surprise since we’re talking about the first digital native generation of consumers. To help brands decide what communication channels to use and craft promotional messages that make an impact, the ad design platform Creatopy surveyed over 1,100 Gen Zers between the ages of 18…

Read More

I know everyone says this, but, sometimes it feels like Google really can read our minds. Just when you’re thinking “Wow, I haven’t seen any Google Ads updates in a while! Maybe we’re off the hook for this season…” a Tweet flies across your screen or a blog article shows up in your news feed. Oh no… It’s happening… The wave of Google Ads updates! But don’t worry! These updates are nothing like the wave…

Read More