If you are not already aware, WordStream has released its 2022 Google Ads & Microsoft Ads Benchmarks for Every Industry and there are many fascinating takeaways from the report. One that I found particularly interesting was that average conversion rate (CVR) has decreased across the board year over year for nearly every industry besides Arts & Entertainment. Conversion rate is a vital metric in the success (or failure) of your paid search efforts. What exactly…

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Have you ever gone to clear out all of the open browser tabs on your smartphone and gotten a kick out of all the different things you searched over the past few weeks? We turn to Google for so many things, from health concerns to hose patches to houses for sale.  This, of course, gives businesses an abundance of opportunities to get in front of their target audience. But just as diverse as your search…

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Marketing is really hard to do without content. Aka you can’t market without it. And, according to Hubspot, 82% of marketers understand that. The other 18% (that is, 10% that don’t use content marketing and 8% that don’t know) really don’t know what they’re missing out on. But executing a winning content marketing strategy is a careful process, and it cannot be done without a content marketing funnel. So in this post, I’m going to…

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There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr., this month is dedicated to shining a light on all the amazing work Black-owned businesses do. John William Templeton sharing his ‘Our Roots Run Deep’ series with students. In honor of Black Business…

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📊 Fact: Businesses that blog get 55% more website visitors than businesses that don’t. 👆🏾 Fair point: If you blog consistently, that is. 🧚🏽‍♂️ Fiction: Blogging consistently is easy. The benefits of blogging often take months to see, and while the benefits compound themselves, this is dependent on whether you can keep feeding the strategy. And this is not easy. So if your blog is a garden and you’re in a drought, don’t worry. You’re…

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Whether it’s a sprinkle of sugar or salt atop a warm meal, a splash of color on your accent wall, or a bonus gift with a purchase, everyone loves a little something extra. Turns out, Google gives advertisers a little something extra too: ad extensions. Ad extensions provide the additional spice your account needs to shine. Today, we’re treating ourselves to the luxury of ad extensions. I’ll be walking through everything you need to know…

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For any ecommerce business, improving ROI and ROAS are among its many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure.  If you’re only using search ads, you can expand to social or display. And of course, you can optimize the shopping experience as a whole.  That last option yields many benefits, one of which is increasing average order value. As…

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