One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time. Only problem is, this is only available for Search and Display campaigns. Not for Shopping. Luckily, I’ve come up with five ways you can test multiple variations of your Shopping campaigns,…

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Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as your conversion rate. Still, it’s helpful to have some general guidelines as to what qualifies as a good click-through rate. Keeping in mind that your…

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Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars, like search engines and email, is that it has so many platforms within it. And not in the Bing vs Google kind of way. Each platform has massive audiences that are ripe for advertising. In other words, social media advertising is its own beast. But once tamed and harnessed, it can be used to help…

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Different business websites have different goals depending on their core offering, business model, and industry. But website visitors, well we apparently have one goal—to judge them, and mercilessly. 75% of people admit to judging a business’s credibility based on its website design. Emphasis on the admit because in my opinion, that 25% just isn’t admitting to it. And that’s just the first impression. If you’ve gotten visitors to stay on your site, now it’s up…

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The colors you use in your marketing and branding are foundational. You’ll use these to create your logo, your website, your ads, and so much more—which means you shouldn’t make these choices lightly. Instead, you should choose the colors you’re going to use in your branding and marketing strategically. How? The key is understanding color psychology and using the theory to your advantage. Let’s get to it. Table of contents In this guide to understanding…

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Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question for anyone but what we can do is lay out the considerations so you can answer it for your business.…

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Did you know that if you averaged out to just one purchase a day, you could potentially see a “thank you for your order” message over 20,000 times in your life? That’s a lot of gratitude.  🥰 🙏🏽 😊 🙌🏿 ❤️ But is it? (Record scratch 🤨 ) Think of how many of those are just generic thank you messages void of any real emotion. In this post, you’re going to find 37 genuine, creative,…

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