“I’d rather we didn’t rank higher on Google.” …said no one, ever. I mean, who doesn’t want a top spot on the top search engine in the world? Not only does ranking higher on Google drive more traffic to your site, increase your online presence and build your business’s credibility; it also just, feels good. Sort of like that Jackie Wilson song… The thing is, “ranking higher” is all relative. You might be a new…

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Now that we’ve all been living with Performance Max for a while and starting to test the format, we’re learning the intricacies and nuances of the newest Google Ads campaign type. Some aspects of Performance Max feel completely novel, like auto-generated video assets and URL expansion. Other aspects feel vaguely familiar, like responsive ads and conversion-only bidding. After working with Performance Max campaigns across dozens of accounts over the last six months, here are my…

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When you search for how to get backlinks, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of inventive tips that you’ve not tried before. Having been involved in building backlinks and running a link building service…

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All ad networks represent potential value for brands. Where they can fall short is if they are asked to do a job they’re not predisposed to do or behave the way other ad networks behave. Understanding the rules of engagement for each ad network can help you to assign them the right jobs, and more importantly, achieve the highest ROI. This post is just going to focus on the four main ad channels: Paid search:…

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The 4th of July is a time for togetherness and celebration. Well, maybe not for everyone. For the humans in your audience, this is a good time to send them a little message to let them know you’re thinking of them. So in this post, you’ll find 15 copy and paste (or customize!) 4th of July messages to send to customers in your emails, SMS messages, social media posts, and more. And! Free email header…

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Back in 1958, as Alaska and Hawaii neared statehood, a high school history teacher in Ohio gave his class an assignment to redesign the American flag. Then-16-year-old Robert Heft got a B-. He then sent his cloth design to the White House, which Eisenhower chose. Needless to say, Heft’s grade got changed to an A. Save image Granted, the design wasn’t very different—just 50 stars instead of 48. But having been the only submission out…

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The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the switch to GA4. But why? Why is this necessary? And how will it affect your business? Read on to learn…

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