Are you ready to advertise on Google? In this post, we’re going to show you how to set up a Google Ads account, share some considerations to make beforehand, and equip you with resources to set up your first campaign. Table of contents Before you create a Google Ads account Setting up a Google Ads account is fairly simple, but in order to run Google Ads effectively, you’ll need to have a few things in…

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When you hear the term “emotional ads,” chances are you’re thinking of the cry-and-buy ads like Subaru’s tear jerkers or the SPCA + Sarah McLaughlin ads. Case in point. Now these ads are powerful, yes, but you don’t have to move your customers to tears to have an effective emotional ad. Nor do you have to have music and video, or even images in some cases. In fact, there are plenty of businesses just like…

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Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to market your business successful across the board. Today, I’m going to show you how you can market your business for maximized success without jumping through…

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July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more. Celebrate World Emoji Day and National Ice Cream Day in one post. Better…

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It’s no secret that social media is a powerful tool. What may be less well known, however, is how to use it to your advantage by growing your following and creating high-quality content. In this article, I’ll explore 10 tips for getting more likes on TikTok. I’ll start with the basics – creating videos that are attention-grabbing and using hashtags to reach a wider audience – and move on to some more creative methods, such…

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There is an inherent complexity to Facebook ads that can leave many advertisers feeling overwhelmed or at least worried that they are not checking all of the right boxes when it comes to proper management. However, managing a Facebook ad account doesn’t have to be overly complex and there are many principles that, if you make them habit, will make life easier for you in the long run. Whether you are managing a Facebook ad…

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Your website gets judged by a lot of criteria—this is inevitable. Website visitors will consider whether or not they like the brand colors, the appearance, the copy. Potential customers will weigh how authoritative your business, your product, or your team appears to be. But one big criteria that is way too often overlooked by businesses? A website’s accessibility. In fact, there’s an average of 51 accessibility errors on the homepages of the top one million…

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