Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have the extra budget for video creative, or (c) they don’t have the tools to do it themselves. Sounds about right. Image source But there are plenty of affordable ways to get video creative. They don’t…

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Facebook advertising has been a staple of nearly every major brand over the last 5+ years. There’s no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, a more common challenge I hear is how to find MORE scale within the Facebook Ads environment. Companies are seeing good returns and want to make the most of this channel while the getting is still good. With that…

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With over 70 million dads in the world, over 50 ways to say dad, and one billion Instagram users, you can rest assured that ideas for Father’s Day Instagram captions are in high demand. Image source But Father’s Day is different for every business audience—and on an individual level it can vary from joyful to painful. So here are over 30 Father’s Day Instagram captions that range from witty and playful to serious and factual,…

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Google is constantly pushing the use of broad match paired with Smart Bidding. It even goes so far as to say you “upgrade” your keywords to broad match in recommendations, which I think is dangerously misleading for less experienced advertisers. Upgrade, eh? 🤨 I’ve been in the paid media industry for well over a decade now and while I think there are some instances where broad + Smart Bidding can work, there are a lot…

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YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users). In this beginner’s guide to YouTube advertising, you’ll get everything you need to create a profitable ad campaign on this…

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You’ve heard of its magical powers. Digital marketers swear by it, saying it can uncover some of the highest intent, most searched keywords in your industry. Competitor keyword analysis. But there are tons of competitors to sift through, hundreds of different tools you could use, and even more keywords to consider. How in the world can you harness that magic without spending hundreds of hours? By following a proven process that sifts through all the…

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You already know that diversity, equity, and inclusion (DEI) has come into the spotlight over the past two years, but the Google Trends chart below shows just how drastic this shift is. From the beginning of 2020 to today, the popularity of this search term has increased 700%. And there’s no doubt that a good portion of those searches is coming from businesses trying to figure out how to do their part. So if you’re…

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