The brain. It is the control center for every process in your body, and with so much to do every day (like keeping you alive), it has to rely on shortcuts—for remembering, problem-solving, and—what we’re talking about today—decision making. So in terms of consumers making purchasing decisions, being aware of these shortcuts can help you to understand, predict, and leverage their behaviors in your favor. No, you’re not looking to maliciously manipulate your prospects and…

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Instagram is the most popular social media platform consumers use to follow brands they like, and I think it’s safe to say that Stories play a large role in this: Stories from brands have an 86% completion rate, and 58% of consumers say they’ve become more interested in a brand after seeing it in a Story. Only one problem: Small businesses don’t exactly have a social media manager who can create Stories all day. So…

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It seems like just yesteryear that Google Marketing Live announcements were fewer but bigger. Like responsive search ads in 2018 or max conversion value in 2019. Performance Max could pass as the big one for last year’s event, but it remains a pretty controversial campaign type. But what does it all MEAN?! The point being, Google’s list of updates seems to be getting longer each year and harder to identify what actually matters. That’s why…

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Since 1775, America has seen over one million casualties of war. That’s one million individuals, one million families of those individuals, and to be quite frank, one million reasons to dedicate all of your Instagram content surrounding this holiday to our fallen troops—not the summer, not the beach, not the day off of work. So read on for Memorial Day Instagram captions and ready-to-post images you can use to pay your respects. Table of contents…

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From a novice’s perspective, hashtags are just a bunch of meaningless words added to social media content like Twitter, Instagram, and LinkedIn. But the social media savvy know that there’s more to them—lots more. And not just on Twitter and Instagram, but on YouTube as well. Hashtags can improve your videos’ visibility on YouTube, but you must be strategic when using them. Carelessness in throwing these hashtags around can cause more harm than good for…

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Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may have gone up compared to last month, but is it a good conversion rate? Are your competitors seeing better results? Worse? And this is especially important to know with Google Ads, Bing Ads, and other forms of search advertising. As one of the most effective…

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Managing PPC accounts is a lot like playing a game: Once you understand the rules, you can start getting into creative strategy. Account audits are an important part of understanding the rules—essentially it’s getting the board ready to play. While there are different checks to be done in a PPC audit—some weekly, some even daily—many of them can be boiled down to five key questions: Does your account structure support your business goals? Do you…

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