Time-consuming. That’s one way to describe posting to social media, reviewing analytics for each platform, and handling other aspects of social media marketing manually. No wonder social media management tools are in such high demand. But with so many to choose from—and some with hefty price tags—you may struggle to figure out which tools are both good and affordable. This list will end that struggle, breaking down both the zero-cost features of the best free…

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If you’re trying to please everyone, you’re pleasing no one. Right? It’s also true for your marketing: If you’re trying to reach everyone, you’re going to reach no one. People might see your ad or take a look at your website. But your ad and your message won’t resonate with anyone if you don’t have a specific audience in mind. Image source That’s why it’s essential to find your target audience—and start using it right…

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They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to show you how to write a follow-up email for just about every scenario and then provide copy and paste templates along with examples. Table of contents How to write a follow-up email There are different…

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Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their account is structured in the first place. And with all its layers, features, and settings, mastering (let alone understanding) Google Ads account structure isn’t easy. Until now. Enter: the easy button for Google Ads account…

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Google’s mission statement. What do you think it says? Google employs a complex algorithm to analyze and index information so that it’s universally attainable and advantageous? Nope. Our company mission is to organize the world’s information and make it universally accessible and useful. This, my friends, is conversational copywriting. And it’s what your audience wants. In your emails, ads, landing pages, website, and more. So read on to find out: What is conversational tone? Why…

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Too many site owners forgo internal linking on their websites in order to prioritize other areas of on-page optimization. But did you know those tiny internal links have the power to improve the keyword ranking positions of your web pages? Internal link building alone can have a major impact on all areas of your SEO performance. Why? Because internal links are essential for search engine crawlers to properly index, understand, and thus promote, your content.…

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Thoughts… There are 2.93 billion Facebook users out there. That’s double the population of China. We spend an average of 33 minutes on Facebook per day. That’s double the time you could spend to save 15% or more on your car insurance. But I digress. Between its widespread usage, versatility, targeting, and low costs, it’s not surprising that  66% of U.S. small businesses use Facebook ads.  So in this post, I’m going to walk you…

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