Just last week, we celebrated the 52nd anniversary of Earth Day, which helped give rise to the environmental movement more than half a century ago. Now, of course, it’s far more common to see brands prioritize the environment than it was in 1970. Image source And this, of course, spurred the rise of green marketing. What exactly does that mean? Read on to learn: What green (or sustainable) marketing is and why it’s important Five…

Read More

What’s one of the worst mistakes you can make as a business owner or marketer? Relying too much on your own ideas and opinions. In fact, studies consistently show there are gaps between what marketers think consumers want and what consumers actually want. The best way to get a true read on your audience? Online surveys. In this post, I’m going to cover the eight best free online survey tools you can use to stay…

Read More

Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website.  Businesses looking to leave an impression will strive to strike a perfect balance—of providing an easy and intuitive yet unique and stimulating experience. In this post we’ll be sharing 24 website header examples while…

Read More

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs

Read More

If 152 million cards are sent on Mother’s Day each year, I can only imagine how many Mother’s Day Instagram posts are published. And how many collective hours are spent coming up with the perfect caption. Mother’s Day is different for every business audience, and on an individual level it can vary from joyful to painful. So here are over 40 Mother’s Day Instagram captions that range from funny and sweet to sensitive and factual.…

Read More

Confession: I feel a little guilty writing this post. Why? Because the original creator of Mother’s Day, Anna Jarvis, became disgusted with the holiday for its becoming so commercialized—yes even back in 1920—that she dedicated much of her life legally campaigning against the holiday. And here I am, writing a post about Mother’s Day marketing ideas. But I think AJ (Yes? No? Only close friends and fam?) will approve of these, since they’re less about…

Read More

Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs

Read More