M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities That’s right. I’m not just talking Mother’s Day or Cinco de Mayo. There’s National Limerick Day. Honor Our LGBT Elders Day. Small Business Week. Mental Health Awareness Month. Asparagus Month!? You don’t see BIC…

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Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and the marketing industry is certainly no different. Tech giants like Google and Meta (Facebook) have relentlessly pursued ways to make their ad platforms as low-touch…

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This post was co-written by Susie Marino and Kristen McCormick. As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. Back in the day, we probably would have tried the same trick above. But while we still hate math, we now understand the reason behind always having to show our work: We needed to have the “why” backing…

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Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads. There are many ways you can increase traffic to your website, and in today’s post, I’m going to share a whopping 39 of them, almost all of which are free. Table…

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Although minorities make up 30% of the U.S population, only 18% of U.S. businesses are minority-owned. Clearly, even though diversity has become a topic of focus over the last two years, it is still harder for minority-owned businesses to get started, obtain loans, and stay afloat. Minority-owned business face higher loan rejection rates.  But there is growing support out there. So in this post, I’m going to share eight tips and resources to help minority…

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Calls to action have come a long way… Okay, maybe not that far for every brand, but in general, our ability to test and measure has enabled us marketers to get more creative with our messaging. A while back, we shared some kick-ass call to action examples. Don’t get me wrong—they’re still good enough to deliver a delightful ambush to the rear—but it’s time for more. So here are 24 unique, smart, and memorable call…

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Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads. This real estate client achieved 10X the ROI than the conventional real estate lead flow: Local Services Ads for real estate = big wins While they are incredibly simple to maintain once set up, they have undergone some changes since they began in 2016, both in how they’re set up and the markets they work for. So in this…

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