Way back in August of 2007, while you were singing along to Umbrella (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound) for groups.” Twitter’s response? It was too nerdy and would never catch on. Welp, 15 years later and hashtags are staples in social media platforms, especially on Twitter, TikTok, and what we’ll be talking about today: Instagram. Read on to learn how to harness…

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This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs

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If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible. Said legwork is called SEO, but once you get the hang of it, it becomes like second nature. So in this guide, I’m going to turn the…

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It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs

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ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads that best fit each search. But you’re not just dealing with 15 headlines and four descriptions. You’re dealing with combinations and permutations that all need to make sense. This is enough to make anyone’s brain…

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It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking down the types of marketing collateral that every business needs to have, plus the marketing collateral that would be good to have if you have the time, money, and resources to create. But first, let’s…

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To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are the top local SEO ranking factor. But in order to get those sentences or that extra star, you need to ask your…

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