Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make–namely, should you go with a human or a machine? Read the full article at MarketingProfs

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Did you know that there are 33 million businesses in the U.S.? This alone makes it tough to come up with a unique business name—then add in the fact that the name of your business can impact its success. Oh, and that once you name it, there’s no turning back (unless you want to swim in paperwork and buy all new business cards and collateral). . There’s a lot of pressure here, but don’t worry.…

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So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs

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Product marketing is the process of bringing a product to market. Easy enough right? Well, no. People are picky, competition is fierce, and markets are saturated. Even the best of brands have to work at this. Exhibit A: Coca Cola’s New Coke New Coke wasn’t just a marketing fail, it actually resulted in protests. But the best way to learn is to learn from the best—the good and the bad. So in today’s post, we’re…

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So the good news is, Google Ads works. When your business appears for specific, high-intent searches your potential customers are performing, you can expect high returns. The bad news is, everyone’s using it, and since the Google Ads platform runs as an auction, the more businesses advertising on it, the more expensive it can get. The great news? There are a number of small details you can take care of to find profitable customers in…

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Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way! In this guide, I’m going to show you how to write a case study that prospects will actually want to read. An attractive, inspiring, and convincing case study that turns…

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“You can’t connect the dots looking forward; you can only connect them looking backward.” This quote from Steve Jobs is applicable to many scenarios in business—one of which being customer insights.  Using historical data to collect customer insights is a must for any business that wants to attract and retain customers and stand apart from competitors. In this post, we’re going to cover: What customer insights are and why they’re important. 10 ways to collect…

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