As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs

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PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how to fix them. Read the full article at MarketingProfs

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Ever since Instagram introduced Reels, the internet has been comparing them to TikTok—and quite brutally. And now that Reels ads are a thing, their rivalry is more palpable than ever. So which ads perform better: TikTok or Reels? Ad design platform Creatopy ran an experiment to let them battle it out. You might be surprised by the results! TikTok vs Reels ads: The hypothesis After a lot of internal debate, Creatopy’s PPC team and Social…

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Things that increase dopamine in the brain: -Exercise-Turmeric.-Leafy greens.-Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free ways (and one paid) to get more followers on Instagram—quality followers, that is. Table of contents The 23 ways to get more followers…

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Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs

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Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds when someone explains Google Ads to you. But as hard as it can be to understand how Google Ads works, it’s important to know so you can make the…

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It happens once in a blue moon. And when it does, all the metaverse rejoices and you feel on top of the world. When you post at the perfect time on TikTok. The post goes viral, gets an influencer like, earns you a boatload of followers, or a visit to the White House (it could happen?). Now as you know, there is no one best time to post on TikTok, even for your own account,…

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