A paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m going to cover the six essential ingredients you need in your paid media strategy this year if you want to avoid failure. They include: Review and reset benchmarks Build a first-party-first strategy Stay on top of advanced tracking technology Test more…

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Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. See other posts by Kristen McCormick

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I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas. Alexa, play “Comfortably Numb” by Pink Floyd. Before you get in your “feels” calling out for anyone out there like Roger Waters, I’ve got good news for you. You don’t have to do it alone. There are plenty of PPC influencers you can follow on social media…

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I once read that good copy is like Castrol GTX for your business: even a few small drops/tweaks can transform your response rates. There are some exceptions. This couldn’t be more true, and this post is going to demonstrate that with Facebook ad copy in particular. Read on to look at a handful of before and after examples from the Facebook Ad Library. We’ll cover the anatomy of a Facebook ad, jump into the examples,…

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Sick of staring at cheesy stock images all day to use in your marketing? Don’t fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. Read the full article at MarketingProfs

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You love your customers. You want to let them know. You’ve probably had a “love you bye” slip at some point. It’s common for businesses to send out customer greeting emails during the December holiday season, but a Valentine’s Day greeting could be a little unexpected surprise. Read on to get: The dos and don’ts of a Valentine’s Day customer greeting. Over 34 creative and genuine messages and email templates. Actual examples from real businesses…

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Feeling stuck on what to post on Instagram? Good news: You already have access to a treasure trove of content your audience will love, right in your Instagram Feed. In this post, we’re showing you what, why, and how to repost on Instagram… …not one, not two, but seven different ways. Between photos, videos, Stories, and Reels, there are lots of options.  Let’s dive in. Jump to: Why repost on Instagram? Reposting on Instagram is…

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