Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. Read the full article at MarketingProfs

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Let’s jump in. Industry-specific Valentine’s Day marketing ideas There are countless Valentine’s Day promotions that you run this month to engage and connect with your audience in fun and creative ways. Here are some industry-specific ideas: Fitness centers Host a special Valentine’s Day class for couples. Run a workout to show your body some love. Run a workout series to burn off all those sweets.  Create a Valentine’s Day playlist for your classes. Promote a…

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Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. See other posts by Kristen McCormick

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If we read every piece of content put in front of us each day, we’d get nothing else done. Instead, we skim. This is what makes writing a good headline critical to getting clicks, but also hard to do. That’s why today we’re going through 63 headline examples to help you get started. Jump to: But first, let’s talk about what makes a successful headline. What makes a great headline? Any great headline is appealing…

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It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs

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February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with: A full list of February awareness causes, holidays, and national days. 47+ ways to use them for creative and meaningful February marketing. Real examples from businesses just like yours. P.S. For marketing ideas for the whole…

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Targeting competitors’ keywords with Google As is effective but can get expensive. Which is why I recently shared a few ways you can target your competitors on Google Ads without using Search. These suggestions stayed within Google Ads, so in this post, I want to talk about other less expensive ways you can reach your competitors’ audience without using Google. We’ll be focusing on paid social instead. These include: Quora ads by topic or interest…

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