This post was co-written by Susie Marino and Kristen McCormick. With the deprecation of third-party cookies, Google’s been working to come up with a way to maintain privacy while showing relevant ads—a win-win for advertisers and consumers. Its initial solution was FLoC, but now Topics API will be taking over as the new star of the cookieless targeting show. Read on to learn: Exactly what the Topics API is and how it will work. What…

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Although the core principles of SEO remain the same, algorithm updates and search trends evolve and influence the ways we execute optimization across our web pages. So as search engine technology advances this year, what does it mean for your strategy? Below are the top 10 SEO trends to pay attention to in 2022 to keep your traffic and keyword rankings trending upward. The top SEO trends of 2022 Jump to a trend… Core Web…

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This infographic covers how to diagnose what type of writer’s block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy. Read the full article at MarketingProfs

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For even the babiest of websites, the list of things that work together to make it tick is long and complicatingly specific… $1 off $8 Benadryl brand tab form bought on a Wednesday only if sunny …like, say, a CVS receipt. But unlike said receipt where you can take the extra bucks and leave the rest, everything in a website audit checklist is important (if you want traffic and customers). Where do you even start?…

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Have you ever arrived at an event, only to realize you forgot your tickets at home? Or been running late to a meeting, only to have your car break down half way there? In those moments, you wish you could wave a magic wand to make those problems go away. Sadly, there are no magic wands in life, but there’s always a solution—it just might take some elbow grease. So today, I’ll be tackling the…

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There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit. Can you guess which land is called Grataka and which one is called Lamoniana? Okay, hold that thought because we’ll get to it in just a sec. In today’s post, we’re going to talk about a copywriting strategy that you probably have never heard of and how to…

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In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs

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