It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at. I’m looking at you, NFTs. Now, a portion of your strategy should include preparation for the future and even some early adoption, but you also need to know what is going to bring…

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Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Read the full article at MarketingProfs

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With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30 marketers for the most important strategies they’re employing this year to extend reach, boost awareness and maximize revenue. Here are…

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Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites. But what exactly is Domain Authority and how important is it to your own SEO strategy? Domain Authority is not just for the SEO nerds, and anyone who…

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This is me, skipping the generic intro with stats about how many people use social media today. This is also me, skipping the “mystery” element of the intro as I’m 99.99% sure you can already guess what the most popular social media sites are in 2022. What you can’t guess, and what you probably won’t find elsewhere in a single post, is how I’ll be arriving at that information. No, this isn’t your average roundup…

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A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs

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Things that can be hard: 1. Dubstep dancing2. Google Ads3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep dancing, think again. Let’s get into it. 10 free Google Ads tools to try now Google Ads gives us plenty of free and useful tools,…

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