Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you’re not doing it yet, here’s how to get started. Read the full article at MarketingProfs

Read More

This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Read the full article at MarketingProfs

Read More

Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a popular advertising platform, and also why we have a good fallback strategy in light of the limitations we’re facing due to privacy: targeting ads based…

Read More

According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t. According to DemandMetric, businesses that blog produce 67% more leads monthly than those that don’t. And according to us, blogging just got 100% easier. Because we’ve gone ahead and compiled nine blog post templates for you that are guaranteed to drive traffic. How do we know? Because they’re based on our own top performers. In other words… So read on…

Read More

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against your competitors, and you don’t want your brand—and your conversion rates—to fall behind. In order to do both, you need…

Read More

Copyhackers founder Joanna Wiebe:  “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” You: If you’re reading this post, chances are you’re struggle bussing it with your ad copy and in need of some inspiration. Well, shift…

Read More

Image source The New York Times coverage on the matter says it best: “Elle Hearns, the executive director of the Marsha P. Johnson Institute and formerly an organizer for Black Lives Matter, said the ad ‘plays down the sacrifices people have historically taken in utilizing protests. ‘No one is finding joy from Pepsi at a protest,” she said. “That’s just not the reality of our lives. That’s not what it looks like to take bold…

Read More