Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it comes to your holiday marketing. ‘Tis the season to remember common holiday PPC pitfalls—and how to dodge them. I’m going…

Read More

Did you know… Kodak got its name because the founder thought the letter K sounded strong and incisive? Lego comes from the Danish “leg got” which means “play well?” WD-40 was named so because the formula was finally successful on its 40th try? My point is, you do NOT need a business name generator to come up with a creative name for your business. I rest my case. I know I know, pet businesses are easy…

Read More

When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release. Press releases can amplify your reach, generate leads, and even build connections with influential media outlets. That is, if you do it right.  In this guide, we’re sharing how to write the perfect press release.…

Read More

In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today I’m going to share with you seven things you can work on in your account during this time period. They…

Read More

The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, there’s a slew of Facebook ads training and courses out there to get off on the right foot. So in this post, I’m going to share with you the eight best…

Read More

B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs

Read More

There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it–and improve lead quality. Here are six easy ways to do that. Read the full article at MarketingProfs

Read More