Increase Customer Engagement
Instagram helps you to grow your business, but you still have to run it at the same time! If you’ve been busy doing the bajillion things you do to keep your business in shape, you may have missed out on new Instagram features that can help you grow your business even more. When you log into Instagram and there’s a barrage of new features. So we’re covering the top 10 Instagram features released in 2021…
Read MoreEach October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to be. So, in the spirit of Halloween, I’m sharing with you 11 actually scary stats that every PPC advertiser should know,…
Read MoreRacking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are likely to convert than waste a bunch of ad spend on users who are not a good fit for their…
Read MoreContent creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Read the full article at MarketingProfs
Read MoreThe average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios. Read the full article at MarketingProfs
Read MoreCryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read the full article at MarketingProfs
Read MoreIf you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform. Luckily, a lot of the hard work is done for us automatically through the metrics displayed in our reports. All we need…
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