The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs

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Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. Read the full article at MarketingProfs

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Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer…well…let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates. When you’re starting from scratch and you find a template. I know that I would be lost and alone without so many of these templates. I’ve used them myself, as a constant employee of startups, and…

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Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to help us out with that is view-through conversions. Even still, many question the validity of this metric. Can we trust it? In this post, we’re…

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In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the highest purchase intent when on search engines. This is why paid search ads are so highly effective—and yet…

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To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing?  Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we’re going to cover: The true definition of growth marketing and its benefits. Growth marketing vs traditional marketing and growth hacking.…

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As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I’ve observed in my clients’ accounts: that CPMs are rising. So in this post, I’m going to: Tell you why your Facebook ad CPMs might be higher as a result of iOS 14. Share seven…

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