Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone in thinking this way. Crowdsourced recommendation requests…sometimes entertainingly specific. That’s why keeping your customers engaged and encouraged to recommend your…

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Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce. Read the full article at MarketingProfs

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For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy features and the certain death of cookies next year. The Facebook Pixel To help remedy this, Facebook has introduced the new and improved Facebook Conversions API. This tool has always been helpful for advertisers who want to accurately track their conversions, but now…

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Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you were excluded from or a concert that sold out tickets before you could snag one, FOMO is sadly found in every corner of life.  Don’t let FOMO creep into your PPC, too! We can help keep you in the loop on everything going on in Google Ads so no update slips through the cracks. That…

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Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself has clear copy, or the content around it gives the proper context. See for yourself…that a CTA without surrounding phrases is useless. And the best part is, marketers…

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When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred the pot by releasing changes to default attribution models across accounts. This was the push I needed to take my knowledge in attribution modeling beyond…

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How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery. Read the full article at MarketingProfs

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