Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first. Read the full article at MarketingProfs

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We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking. So in this post, we’re going to cover: What content freshness is and how it’s measured. When content freshness is a ranking factor. How to know when it’s time to refresh content. How to improve your freshness score. What is…

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Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. Read the full article at MarketingProfs

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The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen. Read the full article at MarketingProfs

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As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see a brand in an entirely different way. The ones you remember.  Image source Now, not everyone is Spotify or has a billboard-sized budget—but we can learn a lot…

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Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some brain gymnastics no matter how experienced you are. So in this post, I’ll be breaking down Google’s latest announcement into its main points: BERT algorithm technology is…

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As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors? The short answer is branding. Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential clients rests on how strong and reliable your brand is. Creating a logo and that catchy slogan isn’t enough, but…

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