Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true measure of success, it’s important to know how your ads are performing with respect to other businesses like yours. With benchmark data, you can answer questions like: What’s a good conversion rate for home service…

Read More

Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have the deepest intent, there are some pretty specific targeting options we can use for other campaign types that also have deep intent. In this post,…

Read More

Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. Read the full article at MarketingProfs

Read More

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this post, I’m going to show you how to do that by looing to look at examples of enduring advertising slogans. We’re going to cover: What…

Read More

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they placed on the data. I was among many advertisers bummed out about it. But just last week on September 9,…

Read More

For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users. But many hesitate to work on the backend of their websites. They know that schema is important, but forgo adding the markup to their pages (or default to plugins) without really understanding what schema is and how it…

Read More

The expectations of today’s B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That’s why video is the perfect content format to reach those buyers. Here’s how. Read the full article at MarketingProfs

Read More