Increase Customer Engagement
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. Read the full article at MarketingProfs
Read MoreFacebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising. Over the years, the targeting options have gotten super granular to help you better reach your potential customers. But in recent years, privacy laws and other considerations have caused Facebook’s targeting options to undergo quite a number of…
Read MoreMore than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding a free social media marketing course that is actually worth your time is harder than it should be. Which is why I’m excited to share with…
Read MoreThis infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content. Read the full article at MarketingProfs
Read MoreThe world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea what OTT even means. But don’t worry, that’s why I’ve written this guide. You during this post. In it I’m…
Read MoreWith a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a lot of questions and concerns. So in this post, I’m going to help you understand what FLoC means for advertisers…
Read MoreLess than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress. Read the full article at MarketingProfs
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