Increase Customer Engagement
Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here’s how to make your storytelling more compelling. Read the full article at MarketingProfs
Read MoreThe effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief. Read the full article at MarketingProfs
Read MoreIt’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money you’re putting towards them is bringing in a return. And that is why PPC reporting is a must. But the…
Read MoreBack in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022. Reactions to this announcement are mixed. While no one is excited about the change, advertisers are expressing varying levels of discontent…
Read MoreWhen my cat won’t eat the food I’ve given her, I “begrudgingly” oblige, pick up the dish, transfer said food to a different dish, and set said different dish back down. She then proceeds to gobble up said [same] food. There’s a name for that effect. And it’s one of nine psychological phenomenons that I’m going to share with you today, that you can use in your copywriting. But before I do, I want to make one thing clear: I’m…
Read MoreRunning real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your campaigns are hitting the mark—or missing them entirely. One way to be sure your real estate advertising is on track is to look at available industry benchmarks to determine the answers to questions like: What’s a good conversion rate for real estate advertising? What’s the average click-through rate for real estate…
Read MoreMost content entrepreneurs–people who make money by turning content into revenue streams–say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt. Read the full article at MarketingProfs
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