Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems to introduce more and more updates per year.  Knowing what sort of updates have taken place will help you to stay in line with SEO best practices, improve your rankings, and also understand any reasons behind performance shifts. So today, we’re going to cover the eight most impactful Google algorithm updates…

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We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We, too, noticed this, as one of our top trafficked pages took a big hit from the change. Needless to say, we were a little taken aback. So what’s going on here? We investigated and are…

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​​Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure. It’s a bit involved but I’m going to walk you through it. We’ll cover: How the priority bidding structure works…

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Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here’s how to use video marketing to enhance customer experience. Read the full article at MarketingProfs

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This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. Read the full article at MarketingProfs

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The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they cross back and forth between channels, they’re still on one cohesive customer journey.  Cross-channel marketing comes with many benefits, like increased…

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Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility and building a memorable brand. This means using hashtags that are popular, relevant, targeted, and authentic. So today, I’m going to share with you: Tips for coming up with authentic fall…

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