LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small.  There are a number of ways to use LinkedIn to market your business, but your first and foremost priority should be getting your company page right. Luckily, over the past year or two, LinkedIn has introduced several features to…

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With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using the most most recent data available, I’m going to help you to: Find out average cost per click in 2021 for Search, Display, Shopping, Facebook, and…

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Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs

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This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. Read the full article at MarketingProfs

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It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building trust, nurturing leads, or converting contacts into customers. That’s why today we’re going to share the seven B2B email marketing rules you need to follow—plus…

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Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue. But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. That’s why we’ve written this guide to successful cross-functional collaboration. Here’s what we’ll cover: What cross-functional collaboration looks like. The benefits of cross-functional collaboration. Common challenges faced…

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Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to Google Analytics. So what do I do? I import the cost data into Google Analytics via spreadsheet. While the process…

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