Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and covers. In other words, I enjoy content audits.  But not everyone does. In fact, many see them as tedious, time-consuming, and overwhelming. Which they usually are.  And that’s why I’ve written this guide. To equip you with everything you need to master the art and science of…

Google’s algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? Read the full article at MarketingProfs

It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top of that, average costs of pay per click ads are increasing. It’s important to make sure your systems and processes for acquiring new customers via…

With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just set up your social profiles and let them sit there, essentially gaining virtual dust. Just like your website, you need to audit optimize your profiles to get the highest…

The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips. Read the full article at MarketingProfs

This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and delays in the supply chain mean that I’ve been on the receiving end of plenty of price increase letters. And to be honest, I don’t…